Wednesday, April 2, 2008

Panel event: "Solving the Growth Puzzle: The Client Acquisition Process"

This morning, Brand Iron President, Michael Doyle, joined other industry experts to speak on the client acquisition process - how to complete the puzzle that will lead to more business. The turnout was great and the audience was bright-eyed and bushy-tailed with GREAT questions during this a.m. event. Approximately 40 area presidents, CEOs, owners and top-level marketing and sales executives gathered to learn from:

Joe Contrino, CEO, Contrino Direct Marketing, Inc.
John Kaufman, Principal & Senior Consultant, The CRM Connection, LLC.
Michael Doyle, President, Brand Iron
Steve Parry, President, Sales Productivity Consultants
Criag Harrell, President, Rainmaker Marketing

Joe Contrino talks about how important it is to target the right prospects with the right list.




John Kaufman illustrates how using the right system could save you thousands of dollars and weeks of time.



Michael Doyle helps the audience understand the value of a brand and how you can use that value to drive results.



Michael answers a question on how you track and evaluate your branding ROI.




Steve Parry, the panel's host, uses a great (and timely) baseball reference on how any sales team can diagnose, develop and produce sales.




Craig Harrell drives the presentation home with a discussion on how staying emotionally connected will help close the deal.



Thank you to everyone who attended. If you couldn't make this one, please stay tuned - this presentation will be given again in May.