Thursday, March 13, 2008

Baristas, Brand Iron, and Breakfast

The first Brand Iron partner event of 2008 took place at Snooze yesterday. For those of you that don’t know about Snooze, it is an A.M. Eatery on Larimer and Park Avenue West. Their fare consists of Upside Down Pineapple Pancakes, Vanilla Almond Oatmeal Brulee, and delectable Juan’s breakfast tacos. In keeping with the theme of pancakes, Michael presented a short PowerPoint presentation entitled, “Brand Stacking: Learn from the Global Greats.” The presentation focused on brands such as Starbucks, Nintendo, Google and BMW, and how they utilize a holistic approach in their branding to consistently raise their profits year to year.

We had a great turn-out and everyone thoroughly enjoyed themselves. With more than 40 people and about 100 pineapple pancakes, there was plenty to go around. Guests enjoyed Gourmet Bloody Mary’s and various coffee beverages. A big “Thank You” to all of our guests for coming out and to the wonderful staff at Snooze.

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