Do you remember why the Internet began? It was developed as a way to exchange information. So, in order to exchange information it would be important to read the information in an easy manner. Right?
When designing for the internet it’s important to know how a typeface should be placed on the page. Letters, words, and sentences all crammed together are more difficult to read and understand. Paying careful attention to how much space you give your text is key for readability.
Lines of type that are too long (or too short) slow down reading and comprehension. Combine the wrong line length with the wrong type size and the problem is magnified.
The shorter the line length, the smaller the font should be — allowing more words to fit on the line. The longer the line, the larger the font can be.
• Choose a font size that your primary audience can read comfortably, like Arial 11 or 12 point.
• Apply the alphabet-and-a-half line length rule, 36 characters.
• Balance line length with type size for readability.
In the end, the decision to restrict line length is a philosophical one. From a design standpoint, a measure that is comfortable for reading is good practice. One of the fundamental principles of the Web, however, is that users should be able to structure their own view.
Stick with Brand Iron and we'll make sure your message reaches your target audience no matter how much (or little) you have to say.
written by Marni Myers, Creative
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